Bing Bunny Toy Packaging
Toy packaging designed at Fisher-Price, Mattel, in collaboration with Acamar Films (UK) to promote the Emmy Award winning television show Bing Bunny, which portrays the ups and downs of everyday life as a preschooler through the experiences of a bunny named Bing. The graphics for this brand are very sophisticated and simple, which matches the matter-of-fact, witty style of the show. In addition to the layout design, I also art directed all packaging photography and illustrations to highlight each feature of the product.
Structure Design: Amanda Mastrella & Edgar Ortiz
Copywriting: Gillian Novoselksy
Product Design: Sandy Huang & Albert Kwak
Graphic Design: Jane Gardner