Dora and Friends
Toy packaging designed at Fisher-Price, Mattel, in collaboration with Nickelodeon to promote the television show Dora and Friends. Dora and Friends is based on the show Dora the Explorer, with Dora being a few years older and exploring the world with her new group of friends. The graphics for this brand are colorful and bright to attract consumers attention, using flowers and sparkles to portray the magical aspect of the show. In addition to the layout design, I also art directed all packaging photography and illustrations to best highlight each feature of the product.
Structure Design: Amanda Mastrella
Copywriting: Gillian Novoselksy
Product Design: Jaclyn Shauer & Casey Schneider
Graphic Design: Jane Gardner