Shock Ale
Shock Ale is a fictitious brand of beer targeted towards youthful, energetic twenty-somethings who are down for a shocking night of entertainment. Established in 2006, this identity is loosely based on the ale Shock Top, an Anheuser-Busch brand with a unique name but an unconvincing design strategy. This new identity explores the word "shock" in a typographic and visual way, using lightning bolts, sound waves, and prominent graphics to convey the excitement and fun of drinking Shock Ale, while attempting to market beer through an unconventional approach.
Logo
Logo + Patterns
Light, Amber, and Dark Beer Bottles
Beer Cans
Bottle Caps
Coasters
Drinking Glasses
Six Pack
Neon Sign
Website

other projects:

Twin Cities, Minnesota
Derailed with Dean Dimitruk
Piano Recital Posters
Toys & Antiques
Lillie Gardner, Pianist
Night & Day
Handwriting Zine
SpongeBob
The Pleasures and Sorrows of Work
Economy Candy
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