Shock Ale
Shock Ale is a fictitious brand of beer targeted towards youthful, energetic twenty-somethings who are down for a shocking night of entertainment. This identity explores the word "shock" in a typographic and visual way, using lightning bolts, sound waves, and prominent graphics to convey the excitement and fun in drinking Shock Ale.
Logo + Patterns
Light, Amber, and Dark Beer Bottles
Beer Cans
Bottle Caps
Drinking Glasses
Six Pack
Neon Sign

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