Spot Communications is a digital marketing agency based in Saint Paul, Minnesota, owned by Patty Voje (fun fact: she's my mom!). The agency specializes in digital strategy, branding, video & animation, design, copywriting, social media, web development, analytics, project management, and marketing campaigns, with clients including 3M, The Minnesota Vikings, Valley Fair, Allina Health, and more.
The original logo design Spot had was a simple orange circle with text. After seeing an orange balloon in their office, I thought their branding could be taken to a new level to capture the fun, exciting energy of the company using round, orange objects, bold circle and polka dotted patterns, and a modern, clean approach that stays true to Spot's original orange logo design. Each employee is represented through the icons, whether it's their love for basketball, animals, donut Fridays, etc. The different objects can also be representative of the diverse skills and portfolio that Spot Communications has to offer.