Go Jetters
Toy packaging designed at Fisher-Price, Mattel, in collaboration with BBC (UK) to promote the launch of the television show Go Jetters. The Go Jetters are a group of four characters who travel across the globe with their disco-loving unicorn teacher, Ubercorn, to teach children about different cultures, historic sites, and random "funky" facts which are highlighted on select packaging back panels. In addition to the packaging design, I also art directed all product photography and illustrations to highlight each feature of the product.
Structure Design: Katelyn Geigel & Cole Fenton
Copywriting: Paul Castiglia
Product Design: Casey Schneider
Graphic Design: Jane Gardner

Initial Logo Design Concepts:
Color Palette + Fonts:
Final Logo + Character Art:
Patterns + Graphic Elements:
Final Packaging Designs: